Nivea Stresstest
NIVEA STRESSTEST
VIRAL MARKETING

NIVEA STRESSTEST

VIRAL MARKETING

DATE: EARLY 2013

PROJECT

To launch the new Stress Protect Deodorant, NIVEA teamed up with ad agency Felix & Lamberti to hoodwink airport travellers to capture the ultimate stress test. By filming innocent passengers waiting for the departures, put stress on both the participant and viewer which begs the question how far will we go to create content for our brand?

As the scenario plays out, the unsuspecting main characters of the film are shown newspapers and TV bulletins which frame them as wanted criminals on the run, as reactions from passengers contribute to the growing emotional stress inflicted on the victims to the point well beyond a hard-working deodorant..

SOURCE

[styled_button title=“Chris Harris from harkable.com“ href=“http://harkable.com/blog/is-the-nivea-stress-test-video-excellent-social-marketing-or-viral-videos-gone-too-far/“ title_align=“text-left“ display=“inline“ button_height=“25″ text_size=“14″ letter_spacing=““ font_family=“dfd-default-text-family“ font_weight=“400″ text_color=“text-white“ style=“style-1″ bg_color=“bg-dark“ icon=““ icon_size=““ icon_style=““ icon_color=“icon-color-main“ border_width=““ border_style=“solid“ border_radius=““ border_color=“border-color-main“]

[styled_button title=“BACK TO JOURNAL“ href=“http://www.jangertsch.com“ title_align=“text-center“ display=“block“ button_height=“30″ text_size=“14″ letter_spacing=““ font_family=“dfd-default-text-family“ font_weight=“400″ text_color=“text-main“ style=“style-1″ bg_color=“bg-dark“ icon=“dfd-icon-grid_4″ icon_size=“15″ icon_style=“left-icon animated-icon“ icon_color=“icon-color-gray“ border_width=““ border_style=“solid“ border_radius=““ border_color=“border-color-main“]

Jan