NISSAN
VIRAL MARKETING

NISSAN

VIRAL MARKETING

DATE: 2014

the briefcase

In a crossover SUV segment that’s high on sameness and low on excitement, Nissan needed a way to get its all-new 2014 Rogue noticed. So we created a car chase scene fit for Hollywood. We called it The Briefcase (NissanBriefcase.com). The 3 minute action film takes a man on a seemingly ordinary drive and thrusts him into the middle of an elaborate chase – complete with explosions, helicopters, bad guys, and a mysterious briefcase. But an exciting video wasn’t enough; we wanted to give viewers a role in the story. So we drove them over to the Rogue Facebook page to find out for themselves what was in the briefcase, and to give them a chance to win 1 of 3 Rogues. With almost 2.5 million views in its first week, The Briefcase was one of Ad Age’s Top 10 Viral Videos of the week.